You’re considering a significant investment in your marketing — are we the right fit for you? Our process might push you and your team outside of your comfort zones, but great things come out of difficult conversations!
1. Goal Decisions
Where do you want to go?
It’s imperative that you know what your marketing and organizational goals are — if you can’t tell us what your goals are, we can’t help you achieve them. You might not have a clear picture of your goals just yet, and we can help you figure that part out.
Sometimes goals get brushed off as being “fluffy,” but when you make goal decisions, you commit to achievement.
2. Strategic Planning
How will you get there?
We will recommend a strategic marketing direction for your company or organization. A new website, a rebrand, hiring an additional full-time marketer, SEO improvement, comprehensive training for an in-house marketing team — these are just a few examples of strategies we have recommended to help our clients realize their business goals.
3. Research and Guide Development
What do you need to do to arrive on time and on budget?
There are hundreds of marketing tactics you can employ to reach your goals, but you can’t just leap from one tactic to the next without a structured plan to guide your efforts. We perform website audits and audience, competitor, and keyword research to inform guide development — a guide is a tool your team will use to meet your goals on time, and on budget.
For example, a brand voice guide is used to ensure that all of your communications are consistent and meaningful, and a social media guide explains how to engage with your audience online (including what to post and when).
4. Training and Implementation
What will you learn (and do) along the way?
Your guides are built so that you and your team can open them and begin implementing right away. We provide hands-on training, either in person or via screen sharing/conference calls. The implementation support we provide differs depending on the size, availability, and experience of your in-house team. If you need some training for example, but feel prepared to manage implementation in house, we provide coaching until you are comfortable flying free without us.
It is almost always more efficient and cost-effective for your team to manage your marketing in-house. We know that might sound scary if you’re used to long-term implementation contracts with online marketing companies, and we’re happy to provide references from clients who with our help, have brought their marketing projects in-house.
5. Measurements and Insights
How will you make cost-effective, future-proof marketing decisions?
Measurement is infinitely important in marketing. Each strategy and tactic that we present has a clear path to measure the impact it has on your business and marketing goals. With our guidance, you will be able to look at your Analytics dashboards and know with certainty what the right decisions are for your business. You will know which paid social campaign worked and which radio ad didn’t, you’ll know how much to budget for your digital spend next year — you will be able to see the direct impact of every dollar you put into your marketing.
Armed with that knowledge, you won’t second guess your decisions because you will have concrete evidence of what works and what still needs work. Wasting money is painful. We will teach you to pull insight from what you measure so that you can make quick, intelligent financial decisions about marketing.
Ready to talk about how our process can help you do better?